Google Ads has moved Smart Bidding Exploration beyond Search. On October 23, Search Engine Land reported that the feature now works in Performance Max and standard Shopping campaigns that bid on Target ROAS, a day after PPC News Feed spotted Google’s new help page laying out the rules. For ecommerce brands heading into Black Friday,…
AI Max for Search is turning up in more Google Ads accounts, sometimes without anyone switching it on. On October 19, Search Engine Land reported that AI Max had been found enabled in some Google Ad Grants Search campaigns. The same day, PPC News Feed flagged that Google’s new Search terms and ad combinations report…
On October 14, 2026, Google Ads launched two new budget controls: channel prioritization and budget allocation. Announced by Tal Akabas, Director of Product Management, on the Google Ads & Commerce Blog, they let advertisers tell Google which channels matter most and cap how much budget lower-priority channels can use. The rollout is progressive from October…
Google Ads is testing a new way to start a campaign. Instead of choosing a campaign type first, some advertisers now see a screen that asks “What’s your goal for this campaign?” Google AI then suggests goals and assets based on what you type. For agencies, this changes where the real work happens: the quality…
From October 12, 2026, Google Ads began reading some advertisers’ websites, extracting discount offers and attaching them to ads automatically. The feature is on by default. In the same week, Google updated its Google Maps and Business Profile content policy to spell out what merchants can and cannot post. If you manage local businesses, these…
Vertical video has been bought in silos for years: YouTube Shorts in one place, TikTok and Reels in another, and open-web or streaming-app portrait inventory somewhere else again. Each silo has its own frequency cap, its own reporting rules and its own idea of what counts as a view. On September 28, 2026 Google announced…