Amazon & Retail Media

Amazon Ads is turning review collection into a paid campaign type. Review Requests shows review invitations to customers who recently bought your product while they’re shopping on Amazon. The US open beta is scheduled for late October 2026. For brands launching new products, it could speed up social proof. It also raises new questions about…

At unBoxed 2026, Amazon renamed and reorganised its advertising platform around AI. The unified platform is now called Amazon Ads Agent. Two products sit at the centre of the announcement: Full-Funnel Campaigns, which put sponsored ads, display, video and streaming TV into one campaign, and DVA+, a simpler way to buy display, video and audio…