OpenAI is about to start rewriting ChatGPT ads for advertisers, and it’s switching the feature on by default. On October 20, Search Engine Roundtable published an email OpenAI sent to advertisers saying “creative enhancements” will be enabled for new and existing self-serve campaigns. Once it’s on, ChatGPT ads can change headlines and descriptions, resize images,…
If your ChatGPT referral traffic dropped in mid-October while direct traffic climbed, your audience probably didn’t vanish. On October 20, Search Engine Land reported that ChatGPT links had stopped carrying the utm_source=chatgpt.com tag, and that OpenAI confirmed it was a known bug. A fix started rolling out on October 15. The visits were still arriving….
Clients are asking a new question: “Do we show up in ChatGPT, Gemini or Perplexity, and is it getting better?” A growing number of tools promise to answer it, but they measure in different ways and can give different answers for the same brand. In August 2026, IAB published a framework to bring some order…
Media targeting has been heavily automated. Creative is still where most of the judgement calls happen, and where opinions often outweigh data. A study published on September 30, 2026 by Kroger, Vidmob and MMA Global tests whether that can change: can a model trained on a brand’s own creative data predict which ads will convert…
Most performance teams already use AI to make ad creative. The slow part has been everything around it: publishing variants to each platform, pulling the results back, working out which hooks won, and briefing the next round. On September 30, 2026, AI video company Runway launched a product aimed squarely at that loop. Here is…